E-commerce PPC Results.

Overview & Challenges

The client is a small company out of North Oaks, Minnesota. The business is a passion of the owners, but a small, family owned e-commerce business specializing in girls' toys and collectables. The owner came to us in mid-September with a goal of increasing her revenue, and spending less in Google to do so. The month prior to joining with Merkatus Media their PPC revenue was 44.08% of the revenue coming into the business, something they definitely wanted to increase. The client set a goal of $25-$30 per conversion in Google Adwords, and was desperate to get things turned around quickly. The client came from another PPC firm and was desperate to see both growth and a healthier ROI.

Mobirise

48%

OVER 47% INCREASE IN REVENUE IN 2 MONTHS

16%

DECREASE OF 16% IN COSTS PER CONVERSION IN 2 MONTHS

The Strategy...

Upon arrival, the client had a fully functioning PPC account, but definitely needed to be optimized, as the previous campaigns were not set up to maximize the functionality and direct traffic to the appropriate areas of the website. We were able to quickly help with this situation, and we restructured the account to better understand what areas of the business needed the most attention. Along with the restructuring, putting in place keywords were a major help. We were able to get better traffic to the site, which increased the PPC traffic revenue, and instantly made the company more profitable. The adjustments made in the month of September, with negative keywords skimming off the unwanted traffic, improved conversion rates. We started seeing a more steady revenue as the month progressed.

Results...

Since taking over the account in mid-September, Mary's Miniatures PPC numbers continued to see an increase in revenue and percentage of overall revenue for the company. In addition, since September, the cost per conversion has dropped from $25.97 to $21.83 per conversion, another goal met for this client.

POWERED BY MERKATUS | MEDIA 2018